A recent study from Backlinko, shows that moving up just one spot can improve CTR by 30%. That’s because the Google SERPs aren’t just a list of 10 blue links anymore, but a mix of results with featured snippets, top stories, video results, and more.
Now that you know the importance of SEO positioning and how it can help your website gain more visibility and traffic, and as a result, positively impact your business, we will share with you the best practices and some tips for you to start optimizing your site.
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Optimize Your Content
This starts with taking a look at your core pages; read the content and ask yourself: is it outdated? Is it helpful for the user? Am I including links to external sites? Is it well structured and easy to read? All of these aspects are critical when optimizing your content.
Google Search Console is a great tool that will help you identify which pages need some help in order to get to the first page of Google. Google Search Console will help you identify in which position of the SERP your pages are, but not only that, it will help you know how particular keywords on your site are ranking. For instance, if you have a plumbing services website in NYC, GSC will help you know how the keyword “best plumber in nyc” is ranking on “plumbing services in nyc” that way you know which keywords and which pages need some help!
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Internal Linking is Key!
Once the page (or pages) you are trying to rank have been optimized and the content is in great shape, it is time to work on some internal linking! Internal links are hyperlinks withing the pages of one same website. In other words, they are links that point at (target) the same domain as the domain that the link exists on (source).
More specifically, you want to add internal links from authority pages on your site, to pages that need some help with rankings. In order to achieve this, you will need of course to know and identify which are the pages on your site with the most link authority.
Internal links are super helpful and important not only for search engines, but for the reader, since:
- They allow users to navigate easily from one page to the other.
- They give the website hierarchy.
- They help spread link equity (ranking power) around websites.
Having an internal linking strategy is critical since it will help Google understand and rank your website better. By giving Google links to follow you can indicate to Google which pages of your site are important, or matter the most, as well as what they are about.
Hire a Professional to Help you With Your Website’s SEO
Having a professional by your side to help you and guide you with your digital marketing strategy is critical. If you are struggling with growing your business and taking it to the next level, then you need to call the digital marketers at Auxilium Technology. Call us today at 301-519-9622 and schedule a consultation with one of our experts, we will be happy to answer any questions you might have.
