In the purest sense, a Landing Page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the real meaning of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. landing page optimization (version rate optimization) is a part of a broader Internet marketing process called conversion optimization help increasing visitors small changes to any landing page page can result in major gains in performance.
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.