Digital Branding Guideline
A Brand Guideline Can Range From a Few to a Few Hundred Pages and Is a Complete Representation of How a Company Acts, What It Sounds and Looks Like.
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Brand Guidelines in the Digital World
Creating Brand Guidelines, it’s important to introduce the brand essence before diving into the visual components. A great introduction is the brand mission statement, personality and promise. These help the reader gain a thorough understanding of what the company stands for, and create context for the visuals that follow.
Why Do You Need Brand Guidelines in The
Digital World?
Blogging
A blog gives you more power over search engine rankings, and with 94% of users looking for information...
Content Marketing
When it comes to content marketing, there are two things that business owners need to keep in mind...
Landing Page Optimization
In the purest sense, a Landing Page is any web page that a visitor can arrive at or “land” on...
Logo Design
The one thing common among all top companies, and businesses that want to reach the top...
Online Reputation Management
Online reputation is dynamic, and it’s forever changing. As a company, you should be able to track...
Basic Guideline Document Usually Consist Of:
The Logo
Explanation of what it represents, possible compositions, sizing, mandatory white space and both correct as well as incorrect usage examples
Typography
Different typefaces for web and print and is frequently composed of more than one typeface, usually differentiating headlines from body text.
Applications
Show how all these components work together. A few examples of the brand out in the real world are usually enough - stationery, advertising, web use, etc.
Brand colours
Primary and secondary palettes, together with their technical characteristics (Pantone, RGB, CMYK values).
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