The Dos and Don’ts of Handling Online Reviews

The Dos and Don’ts of Handling Online Reviews

Online reviews are now a potent tool for influencing consumer choices and a company’s reputation. The way you respond to these reviews has the power to positively or negatively impact your online reputation for marketers and companies. Let us explore the dos and...
The Role of Brand Consistency: Why It’s Key to Recognition

The Role of Brand Consistency: Why It’s Key to Recognition

In a world where a gazillion brands compete with each other every day for our attention, getting recognized is an essential first step in creating a memorable brand. Success of a brand is influenced by many things, but brand consistency is the most important one. We...
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