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BRONZE |
SILVER |
GOLD |
PLATINUM |
| Financial & Contract Details |
| Adwords Monthly Budget |
$0 - $1k |
$1k - $3k |
$3k - $7k |
$7k Plus |
| Initial Setup & Analysis Fee (One Time) |
$250 |
$350 |
$450 |
$550 |
| Monthly AdWords campaign optimization fees |
$249 |
$349 |
15% |
12% |
| Minimum Commitment |
3 Months |
3 Months |
6 Months |
6 Months |
| Website Optimization for Campaign |
| Landing Page Optimization |
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| Remarketing Tag Integration |
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| Conversion Code Insertion |
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| Tracking of Phone Calls |
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| AdWords Account Optimization |
| Custom Audience Creation |
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| AdWords To Analytics Linking |
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| Optimization Of Attribution Model |
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| Conversion Code Optimization |
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| Initial Campaign Setup |
| Detailed Analysis of Old Campaigns |
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| Initial Goal Setup |
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| Customer Behaviour Analysis |
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| Keywords Research |
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| Keywords Grouping |
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| Building Of Negative Keywords List |
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| Call To Action Optimization |
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| Ad Extension Setup & Optimization |
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| AdWords PPC Campaign Details |
| Ad copy creation-static |
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| Ad Copy Creation - Dynamic |
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| AdWordsCampaign - Search Network |
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| AdWords Campaign - Display Network |
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| AdWords Campaign - Shopping |
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If Applicable |
If Applicable |
If Applicable |
| AdWords campaign - a App Install |
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If Applicable |
If Applicable |
| AdWords Campaign - RLSA |
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| AdWords Campaign - Display Remarketing |
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| AdWords Campaign - Video |
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If Applicable |
| Banner Design For AdWords Campaign |
Paid |
Paid |
Paid |
Paid |
| A/B Testing |
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| Ad Scheduling |
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| Device Targeting |
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| Location Targeting |
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| Ongoing Optimization Work |
| Dedicated Account Manager |
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| Daily Monitoring Of Performance |
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| Ongoing PPC Strategy Development |
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| Ongoing A/B Testing |
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| Regular Bid Optimization |
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| Ad Position Optimization |
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| Location Optimization |
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| Device Optimization |
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| Call To Action Optimization |
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| Ad Copy Optimization |
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| Ongoing Keywords Performance Analysis |
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| Ongoing Competitor’s Campaign Tracking |
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| Work To Achieve Higher CTR |
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| Work To Achieve Higher Conversion Rate |
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| Work To Reduce CPC |
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| Work To Reduce CPA |
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| Reporting & Support |
| Detailed Performance Report |
Monthly |
Monthly |
Monthly |
Monthly |
| Email Support |
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| Phone Support |
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| Skype Support |
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Start |
Start |
Start |
Start |
