Doing SEO requires a lot of patience. Many people quit or get desperate when they don’t see results right away. In doing so, they can employ unfavorable SEO tactics that can jeopardize their projects. If you’re ready to commit to getting your site on the first page (and have it stay there!), here’s how to earn top rankings on Google Search.
Focus on On-Site SEO
A big part of SEO involves doing competitor research and getting ideas from them. While this is important, it’s crucial that you don’t forget what SEO is all about: providing the best experience for the user.
If you create a great on-site experience for your website visitors, Google will reward you by bringing more visitors to your site. Focus on improving your web design, site navigability, site speed, and overall quality of your website as a whole.
Improve the Quality and Quantity of Your Content
There is a saying in the industry: content is king. And this could not be any more true.
Think about it: Google is in the business of providing information to its users. If you were only able to find low-quality information on Google, you would probably stop using it!
The best way to get what you want from Google is to give Google what it wants: great content.
Focus on increasing the quality and quantity of the content on your site to establish yourself as a subject-matter expert. This will increase your traffic and make it easier for your pages to rank on Google Search.
Increase the Time Users Spend on Your Site
One of the main factors that let Google know what users think of your site is how long they spend on it. If they bounce right after your page loads, then this is a huge red flag.
One way of increasing the time users spend on your site is by increasing the length of your articles. If you provide more information, users will take longer to read it. Make sure that the information you provide is relevant, though—you don’t want to annoy your users with useless fluff.
Another way to increase the time spent on your site is by linking to internal pages. You should take advantage of the fact that users have already landed on your site by linking to other relevant pages that you’ve already published. This will improve the user experience and increase the time spent on your site. It’s a clear win-win.
Build High-Quality Links
When it comes to link building, quality always trumps quantity. Focus on getting links (legit ones!) from websites with a high domain rating as opposed to links from many low-quality websites.
You should also try to build referring domains instead of simple backlinks. Once you’ve gotten one link from a particular website, every subsequent link will be worth significantly less in terms of SEO.
You have to be prepared to be very patient if you want to earn top rankings on Google Search. Working on SEO is a long-term project, and ranking for those golden keywords will take time and effort.
If you want more help ranking your site, get in touch with Auxilium Technology. We are a full-service digital marketing agency with years of experience ranking people on the first page of Google Search. Call us today at 301-519-9622 to see how we can help.