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How to Choose a Digital Agency?

May 13, 2021

Choose A Digital Agency

You’ve already decided to hire a digital agency to help fuel your growth, but now what? There are thousands of digital agencies out there, and the internet enables you to pick the best agency for your needs without much thought for geographical proximity.

So, how do you go about filtering through all the digital agencies to eventually find the right one for you? Let us walk you through what you need to look for when choosing your digital agency.

Step 1: Filter Candidates Based on Experience

Experience is, by far, the most important thing you’ll want to look for. Look for established companies with years of experience creating successful marketing strategies for businesses like yours.

No matter how much an agency promises or how pretty their website looks, nothing will trump hard-earned experience. Look for reviews and client testimonials on the company’s website and off-page listings like Google Business Profile, Yelp, and Facebook. Remember that a lack of reviews is almost as alarming as an abundance of bad reviews.

Step 2: Filter Candidates Based on Specializations

Another critical thing to consider is whether the digital agency specializes in helping businesses like yours. Every industry is different, and so other businesses require different marketing strategies.

Eliminate digital agencies without a proven track record of working with businesses in your field. If they haven’t created a successful campaign for similar companies, you will have a hard time trusting that they can take your business to the next level.

Step 3: Interview Your Shortlisted Candidates

Hiring a digital agency is just as crucial as hiring another full-time employee. You should always interview your digital company and ask as many relevant questions as possible to weed out weaker candidates.

Remember that you should aim for a long-term relationship with your digital agency so that they have enough time to properly execute their strategy. Be careful with who you hire, as you do not want to be stuck with an agency that can only deliver tepid results.

You can check out our blog post on five questions that you should ask when interviewing a digital agency.

Step 4: Identify the Agency You Are Most Comfortable With

Finally, make sure that you are comfortable with the digital agency before hiring them. Their team will essentially become your team, so you want to make sure you get along with them and share the same vision and values.

Go with your gut on this one. Sometimes, you will find a great agency with good results, but it’s just not a good fit. If you have gotten through one or more rounds of interviews with them and still have your doubts, see if they will let you speak to any of their clients. Sometimes, a third-party reference can help you decide if you are on the fence.

Key Takeaways

Hiring a digital agency is a critical process that should not be taken lightly. When looking for a new agency, remember to always:

    • Filter candidates based on experience.
    • Filter candidates based on specializations.
    • Interview a shortlist.
    • Make sure you are comfortable with an agency before moving forward.

If you’d like to see how Auxilium Technology can help your business grow, give us a call at 301-519-9622 today. We’ll be happy to answer any questions you may have about our services.

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