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Start with a Strategy
Do Keyword Research
Keyword research is the process of identifying keywords that are relevant to your content, and then using those words in your writing. It’s important to do keyword research because:
- Keywords help people find your site or blog through search engines like Google.
- Using the right keywords will help you rank higher in search results.
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Create an Outline and Format Your Content
Outlines help you stay focused and on track and help you organize your thoughts. Outlines also prevent writer’s block by giving you a plan to work from, and they help you keep all of the details in order. An outline will also be useful when it comes time to format your post.
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Write Your First Draft
Now that you have an outline, it’s time to start writing. The best way to write your first draft is in a stream of consciousness, without worrying about grammar or spelling. You can correct the mistakes later. The only thing that matters at this point is getting your ideas down on paper as quickly and efficiently as possible.
- Review, Revise, and Edit
Once you have your content all ready to go, it’s time to review it all over again. This is an important step because you want to make sure the content is accurate, interesting, relevant, and readable. You also need to make sure that it’s shareable so people will be able to share it on social media sites. If your content isn’t good enough for a reader or search engine then they won’t bother visiting your site and reading any more of your articles!
Optimize Your Content for Search Engines
Optimizing your content for search engines is just as important as optimizing it for readers. It’s one thing to create an article or web page that is compact, easy to read, and compelling—but if no one can find it, then all of your hard work will have been in vain.
Here are some tips on how you can optimize your articles:
- Use keywords in the title of your article
- Put keywords in heading tags (e.g., H1, H2 and H3) too! It’s best practice not only because of SEO but also because this makes the website more readable from a visual standpoint; having a visually pleasing layout goes hand-in-hand with good SEO practices.
Having a professional by your side to help you and guide you with your digital marketing strategy is critical. If you are struggling with growing your business and taking it to the next level, then you need to call the digital marketers at Auxilium Technology. Call us today at 301-519-9622 and schedule a consultation with one of our experts, we will be happy to answer any questions you might have.
