So, you have decided that you are ready to hire a digital agency to grow your business. The problem is, there are plenty of digital agencies out there. How do you know who to trust?
Here are five questions that every business should ask any prospective digital agency before hiring them.
What is Your Strategy, and How Will You Apply It to My Business?
This question is two-fold. First, you will want to know what their overall strategy is. You want to go with an agency whose strategy resonates with you, as every agency will employ different tactics. Are you an edgy risk-taker? Or are you a more conservative and analytical business?
The truth is, different digital agencies cater to different types of businesses, so you will need to find one that understands your business on a more fundamental level. Remember that your digital agency will be in charge of developing your brand, so you need to ensure that your digital agency shares your vision.
Second, you want to know how an agency can apply its strategy to your business. Every business is unique, and you want a digital agency that understands your business needs. Essentially, you want to check that they can customize their strategy for you instead of taking a generic approach.
Do You Have Experience Working With Similar Businesses?
One of the most important things is ensuring that your agency has experience working with similar businesses. Every vertical is different, so you want an agency that understands your industry and what it takes to succeed.
Do You Have a Specialty or Focus?
Similar to the question above, you want to hire an agency that not only has experience in your industry but ideally one that specializes in your industry. Every agency has a niche, even if they claim they don’t. And if they insist on not having a focus during the interview, that just means that your industry is not their specialty.
What Kind of Results Can I Expect?
The primary purpose of this question is to find out how transparent and genuine the agency is. If they promise you the moon and stars within 30 days of signing the contract, that will be your sign to run.
Branding development and digital marketing take time, so you want an agency that will be upfront about this. The last thing you want is to hire someone who will overpromise and underdeliver.
How Will You Communicate Your Results With Me?
This boils down to personal preference. Some agencies provide a monthly report, which some people love. Other agencies are more hands-on and provide tools to check your stats in real-time.
You need to decide how hands-on you will want to be before the interview. Some people will say that part of the beauty of hiring a digital agency is trusting a group of experts to handle their branding and marketing so that they don’t have to. Others want to be keenly involved throughout the process. Decide which one you are and find a suitable digital agency.
Final Thoughts
Remember that there are tons of digital agencies out there, so doing your due diligence before hiring an agency can pay off. One thing that you should always look for before hiring an agency is their reviews and testimonials. Auxilium Technology is a digital marketing agency with years of experience and over 50 five-star reviews.
Call us today at 301-519-9622, and feel free to ask us all of these questions. We promise to be straightforward and give you honest answers.
