Facebook Ads vs. Google Ads: Which one do you need?

Facebook and Google are two of the most widely used platforms for businesses to reach their target audiences when it comes to digital advertising. Your advertising goals and budget will ultimately determine which platform you choose, as both have advantages and disadvantages. We will compare Facebook ads and Google ads in this article to assist you in determining which platform is best for your company.

• Facebook Ads

  Using Facebook Ads, a social media advertising platform, businesses can create and target ads to particular audiences based on those audiences’ demographics, interests, behaviors, and more. Facebook is the largest social media platform in the world, with over 2.7 billion active users each month. Here are some reasons why Facebook Ads may be the best option for your business when running ads:

Facebook’s Features:

• Broad audience reach: Because so many people use Facebook, your ads will most likely be seen by a large group of people.
• Advertising that is specifically targeted: Using Facebook Ads, will allow you to target distinct audiences based on their interests, behaviors, demographics, and more. Good targeting is critical for successful ads.
• Affordability: Facebook Ads is a great option for small businesses with tight budgets because it is typically less expensive than other digital advertising platforms.
• Visual content: Facebook Ads’ ability to create visually appealing advertisements with images, videos, and carousels makes it the perfect platform for companies that want to highlight their goods or services.

Google Ads

A pay-per-click (PPC) advertising platform called Google Ads enables companies to place advertisements on Google Search, YouTube, and millions of other websites that are a part of the Google Display Network. You might be best served by Google Ads for the following reasons:

Google’s Features:

• High intent: Google is frequently used by people looking for specific goods or services, indicating a high level of intent to buy.
• Large audience with high trust in Google: Because Google is the most widely used search engine in the world, your ads may be seen by a very large number of people who have a lot of trust in Google.
• Targeting with precision: Google Ads is the best option for companies looking to target a particular audience because it lets you target particular keywords, locations, devices, age, and more!
• Results that are quantifiable: Google Ads offers thorough analytics that let you gauge the effectiveness of your campaigns and make informed choices.

Your advertising objectives and budget will ultimately determine whether you choose Facebook ads or Google ads. But we can say that having ads on both platforms is even better!

Facebook ads might be a better option if you want to reach a large audience and make visually appealing advertisements. Google Ads might be a better choice if you want to target customers who are highly likely to make a purchase and have a larger advertising budget. The best platform for your company will ultimately depend on testing both and evaluating the results.

So, whether you already have an SEO strategy or not, PPC can always boost all of your marketing efforts. When it comes to PPC it is critical that you hire a team of experts, otherwise, you risk throwing away your money. Luckily, at Auxilium Technology we have years of experience running successful, profitable campaigns for our clients. Our team of experts will use their expertise in digital marketing to maximize the potential of your business. At Auxilium We invite you to explore our section on photography and video, to discover everything about the services and features we have for your business. Schedule a call today at 301-519-9622 so you can learn more about our processes and costs.