Chiropractor advertising has become extremely competitive. If you want to get new clients from the internet, you can’t afford to not advertise on Facebook. As the social media platform with the most users, Facebook is one of the most efficient ways to advertise online. However, you will need to create an optimized campaign if you want your advertising to stand out from all the chiropractor ads on Facebook. Here are seven tips for creating winner chiropractor Facebook ads Campaign.
Write A Compelling Ad
Writing compelling copy can be a challenge, particularly in sensitive areas like health and finance. Facebook has several rules that you need to be mindful of when coming up with the text on your ad.
For example, you can’t insinuate a cure as it might be categorized as misleading content. You also can’t ask questions about the user’s health or make statements that imply the health status of the user. Copy like “Get your back pain treated” would be banned by Facebook as it would insinuate that the user suffers from back pain.
The best way to create a compelling ad that follows all of Facebook’s guidelines is to work with a marketing agency with experience in social media marketing.
Use Media
Your Facebook Campaign must include photos or videos. A company video that highlights what sets your company apart would be ideal as it can convert potential clients into customers very effectively. Otherwise, several professional business pictures with a well-designed logo can also be very effective.
Target Specific Demographics
The best part about Facebook Campaign is that it allows you to be hyper-specific with who you advertise to. You can control for things like demographics, location, interests, professions, and even hobbies. If you know who your target audience is, you should use Facebook to advertise to them specifically.
Have A Clear Call To Action
A clear call-to-action (CTA) is extremely important for any type of ad. You need to be very clear about what you want the user to do when they see your ad. Should they call you? Should they schedule an appointment online? Is email better? Be extremely clear with what you want the user to do and make it very easy and convenient for them to do that.
Use Retargeting
Have you ever gone on Google to search for sunglasses only to start seeing ads for sunglasses everywhere? This is a marketing strategy called retargeting, which allows you to show your ads to people who have recently searched for something (like “back pain,” for example). Studies show that the click-through rate for retargeting ads can be up to 1000% higher than for regular ads, so definitely take advantage of this.
Set The Right Budget For Your Campaign
Not everyone who sees or clicks on your ad will ultimately become a client. Because of this, you need to make sure that your budget is high enough to get the views necessary to be effective. You likely won’t see a return on investment if your budget is only $50 a month, even if you’re in a small market.
A good budget for Facebook Campaign can be anywhere between $300 and $5,000 a month, depending on the size of your market.
Measure Your Results And Adjust Accordingly
The best part about online ads is that you can A/B test different strategies and adjust your campaign accordingly. Tracking your results and making small changes is another great way to constantly improve the reach and conversion rate of your campaign.
The best way to track and improve on your campaign is to work with a marketing agency that has experience running social media campaigns for chiropractors. Auxilium Technology is a full-service digital marketing firm. We routinely work with chiropractic offices to increase their number of clients through social media advertising, chiropractic SEO, web design, and more. Call us at 301-519-9622 to see how we can help with your Facebook ads.
