If you’re looking to grow your brand in 2022, you need to be very disciplined. The world of digital marketing is saturated with skilled marketers and branding experts, so you need to be ready to compete.
With that said, you can successfully grow your brand if you are meticulous about your process and strategies. Before you go all-out on a marketing campaign, you need to make sure that you are ready to handle (and convert!) more website visitors.
In this guide, we will show you how to:
- Build a conversion-driven website.
- Attract visitors to convert.
Keep reading to learn how to grow your brand online in 2022.
Create a Website That Converts
Before you worry about growing your traffic, you need to invest some time working on your website. Attracting visitors to a website that doesn’t convert is like attracting customers to a store with no product.
Let us walk you through best practices for conversion.
Concise Copy
The content on your homepage and landing pages is extremely important. On average, people will spend less than 15 seconds reading the content of your website. If they are not able to identify a solution to their problem right away, they will hit that back page button and never look back.
Remember that writing content is not about you—it’s about your customer. Talk about how your products can help solve their problems.
Make Your Content Skimmable
Some problems are too complicated to be explained in 15 seconds or less. In order to keep your visitors on your page, you need to let them skim your content. To do this, try the following tactics:
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- Break up your content with different headings.
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- Use bold letters whenever possible to highlight important information.
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- Break up big walls of text into different paragraphs.
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- Use bullet points whenever possible.
Following these strategies will allow users to easily navigate your site.
Easy CTAs
Your website should have simple and easily-accessible call-to-action (CTA) buttons. You can make these whatever you’d like depending on your conversion goals. Do you want your client to call you? Do you want them to add a product to their cart?
Whatever it is you want the visitor to do, make it painfully obvious.
Create a Marketing Campaign That Attracts Visitors
Once you’ve optimized your website for conversion, you can worry about growing your traffic.
Content Marketing
The best way to grow your traffic is organically through a search engine optimization campaign. To do this, you need to consistently publish high-quality content that will establish your brand as a subject matter expert.
Publishing informative content that is not too salesy will help you slowly but surely grow your online brand.
Pay-Per-Click Campaigns
If you do not have a lot of monthly traffic yet, engaging in a pay-per-click (PPC) campaign can help you pick up steam. Although you will have to pay for traffic at first, this can help you increase your traffic to the point where your content starts ranking organically.
Plus, a well-run PPC campaign can provide a positive ROI within a few weeks. Running Google Ads or social media marketing while your SEO campaign picks up can be a great way to increase revenue.
Key Takeaways
Growing your brand online requires a lot of work and dedication. However, the most important thing is to make sure that your website is ready to convert traffic before worrying about SEO or PPC.
At Auxilium Technology, we help SMBs grow their brands online through our award-winning web design services and effective marketing campaigns. Call us today at 301-519-9622 to see how we can help you grow your business in 2022.
