If you’re trying to grow your business with digital marketing, your Google Business Profile is one of the first things you should pay attention to. Previously known as Google My Business, your Business Profile is an essential tool for both attracting new clients and retaining current ones.
If you don’t believe us, check out these five reasons why having a Google Business Profile is so important.
Keep Your Clients Updated
A Google Business Profile allows clients–both new and recurring–to stay updated on essential business information. Your Profile contains important information about your business that may change periodically, such as:
⦁ Opening hours
⦁ Phone number
⦁ Address
⦁ Business name
⦁ Website
⦁ Services offered
⦁ Holiday and special hours
Keeping all of these updated will allow customers to easily find or contact you when they have a question or are looking for a service or product you offer.
Improve Local SEO
Most people think of organic SEO when they think of SEO. However, local SEO is quickly becoming just as important as organic! This is especially true if you run a local business that relies on foot traffic or close physical proximity to its customers. In fact, according to a BrightLocal 2020 survey, over 93% of all customers used an online search engine to find local businesses.
Having a strong Google Business Profile will allow you to attract new customers who haven’t even heard of your business before. For example, let’s say you’re in a new neighborhood or traveling to a new city. You want to get a coffee, but don’t know any good coffee shops nearby. So you pull out your phone, open Google or Google Maps, and search for “coffee near me.”
A coffee shop with a well-optimized GBP will likely pop up, provided that they’re actually near the searcher. If the Profile is optimized for conversion, that will likely result in an easy new customer!
Collect Reviews From Satisfied Customers
Most people think of organic SEO when they think of SEO. However, local SEO is quickly becoming just as important as organic! This is especially true if you run a local business that relies on foot traffic or close physical proximity to its customers. In fact, according to a BrightLocal 2020 survey, over 93% of all customers used an online search engine to find local businesses.
Having a strong Google Business Profile will allow you to attract new customers who haven’t even heard of your business before. For example, let’s say you’re in a new neighborhood or traveling to a new city. You want to get a coffee, but don’t know any good coffee shops nearby. So you pull out your phone, open Google or Google Maps, and search for “coffee near me.”
A coffee shop with a well-optimized GBP will likely pop up, provided that they’re actually near the searcher. If the Profile is optimized for conversion, that will likely result in an easy new customer!
Gain Important Customer Data
No, we don’t mean private or personal data like phone numbers or personal addresses. Google Business Profile allows you to gain “Insights” on your typical customer and how they interact with your Profile based on aggregate data. This will help you better understand your clients and how to better serve them.
Some of the insights you can get from your GBP include:
⦁ How your Profile was found.
⦁ What customers do once they land on your Profile.
⦁ Demographic information on customers, such as age, geographic location, and gender.
You can use these to modify your business plan thanks to a better understanding of your customer base.
If you need help setting up, optimizing, or running your businesses Google Business Profile, do not hesitate to reach out to us at Auxilium Technology. We are a full-service digital marketing agency with experience optimizing dozens of GBPs for clients in the greeter DMV area.
