Maryland’s largest career expo
Maryland CareerQuest ‘24
Overview
An Event Where attendees Discover Their Potential
CareerQuest ’24 is Maryland’s largest career expo, connecting high school students, adult learners, and veterans with over 20 leading career schools, community colleges, and employers across various industries, offering career planning and financial
aid workshops.
Services Used
Our Results
Sold Tickets
1,344
Page Visits
6,409
Conversion Rate
20.97%
In summary, our effective marketing strategies and attractive events lead to a high conversion rate for online ticket sales.
Wow! The above numbers are drastically higher than the industry average.
Thank you all again for putting together an impactful campaign that helped drive the tremendous success of our first CareerQuest!
Francisco Galindo
AVP of PR & Stakeholder Engagement
Challenges
& Objective
Create a website for CareerQuest ’24 that is user-friendly, informative, and designed to attract high traffic and convert visitors into registered participants.
Four main challenges to consider:
Time
3.5 months
The time before the event is limited, and the website development and marketing campaign timelines are significantly compressed.
Time constraint:
Create a website for CareerQuest ’24 that is user-friendly, informative, and designed to attract high traffic and convert visitors into registered participants.
Audience engagement:
Our target audience consists of high school students, adult learners, and veterans – each with unique interests and media consumption habits. We need to capture their attention and provide engaging content that resonates with them.
Maximizing conversions:
Our ultimate goal is to turn website visitors into registered attendees. We need to ensure that the website and each marketing channel are optimized to achieve high conversion rates.
Resource allocation:
We have a limited budget, so we need to strategically allocate it across various marketing channels to get the best return on investment.
Expected Outcome
The successful launch of the CareerQuest ’24 website and a robust digital marketing campaign drive high registration levels, achieving or exceeding initial participant target goals.
Interested In Seeing Similar Results?
Contact Auxilium Technology today to learn how our tailored digital marketing solutions can elevate your event or business!
Design & Development
Auxilium Technology’s team has created a brand for Maryland CareerQuest ’24. This involved selecting appropriate colors and designing a logo that represented the event well. After establishing the brand, we will create a website that aligns with the brand and is responsive to different devices. The website will have all the necessary information about the event, such as schedules, workshop details, and participant registration functionalities.
Services Used
Digital Marketing Campaign
Our strategies were chosen to manage the digital marketing campaign effectively, ensuring that the CareerQuest ’24 event effectively reaches its target audience and achieves its registration goals.
Google Ads &
Pay-Per-Click (PPC)
By leveraging carefully crafted ads and strategic keyword targeting, we maximized visibility for the event. We also captured the attention of potential attendees who were actively searching for similar events through optimized ad campaigns and precise audience targeting on Google Ads.
Services Used
Clicks
2,056
Google Ads & PPC
Impressions
21,162
Google Ads & PPC
optimization Score
98% out 100%
Google Ads & PPC
Social Media
Marketing (SMM)
We use a tailored social media strategy to effectively reach our target audience. Instagram engages high school students, Facebook appeals to adults, and LinkedIn is for professionals. Each platform is optimized to appeal to its specific demographic. Our content calendar includes tailored information, timely promotions, content/headlines creation and interactive engagement opportunities to maintain interest across these platforms.
Services Used
Link Clicks
2,100
Reach
61,000
Conversion Rate
3.44%
This is a good result, as average CTRs on Facebook generally range around 0.9% to 1.1%. Achieving a CTR above 3% suggests our content was engaging and effective at prompting action.
Content Interactions
262
Conversion Rate
3.87%
This rate is also quite good, indicating that our content engaged the audience beyond just prompting them to click through.
Link Clicks
179
Reach
6,000
Conversion Rate
2.98%
This CTR is considerably higher than average for Instagram, which typically sees CTRs closer to 0.22% to 0.5%. Our results are impressive and suggest that our content effectively drove users to take action.
Content Interactions
62
Conversion Rate
4.02%
The typical engagement rates on Instagram often fall below 1%, which suggests that our content resonated well with the audience.
Interested In Seeing Similar Results?
Contact Auxilium Technology today to learn how our tailored digital marketing solutions can elevate your event or business!
Facebook &
LinkedIn Ads:
We utilized detailed audience segmentation and engaging ad creatives to expand our reach to a diverse audience demographic on Facebook Ads. On the other hand, we leveraged visually appealing content and strategic placement to capture the interest of LinkedIn users, driving them to register for the event through LinkedIn Ads.
Impressions
13,409
LinkedIn Ads
Engagements
161
LinkedIn Ads
Reach
23,091
Facebook Ads
Post Engagements
286
Facebook Ads
Email marketing:
We’ve successfully retrieved the list of emails and contact information from high schools, career schools, and community colleges they have shared with us, and have proceeded to send out the emails to them.
Services Used
Emails
82%
This metric showcases the campaign’s effectiveness in capturing the audience’s interest.
Public Relations (PR)
The primary goals are increasing event visibility, enhancing the event’s reputation, and building strong relationships with media and community leaders, on this event were attend:
16 employers/businesses
7 trade schools
4 community colleges
2 unions
1 federal agency (U.S. Dept. of Transportation, Federal Highway Administration)
1 Maryland state agency (DOL); two departments
Conclusion
Our efforts resulted in:
Exceeded the maximum attendees recorded for the event
Achieved engagement across all platforms
Generated surge in event registrations and inquiries
High engagement rates with positive feedback Increased event awareness and attendance
Interested In Seeing Similar Results?
Contact Auxilium Technology today to learn how our tailored digital marketing solutions can elevate your event or business!
94%
Client Retention Rate
100
Over 5-Star Reviews
8
Certifications Received
57
Awards Earned