WISH — Washington
Intern Student Housing

WISH is more than a safe, convenient place to live — it’s an experience that changes lives because of the people you meet and career opportunities that arise. Make professional connections and friends for life while you work, live, and learn. Thousands of interns have stayed at WISH and had the experience of their lifetime.

I’ve had the pleasure of partnering with Auxilium Technology for two years now. Our small business was in search of a new digital marketing services provider, and after consultation with Ed and his team, we knew Auxilium was the right fit.



Their 24/7 support and expertise have proven to expand our digital presence. They have been particularly remarkable in managing our Google Ads campaign, increasing traffic, and conversions to our website. From website development to SEO/SEM and social media; they provide it all. I highly recommend Auxilium Technology as a partner for digital marketing services.

The primary objective of our partnership with WISH was to enhance their online presence, increase website traffic, improve user engagement, and ultimately drive more leads and conversions through strategic SEO, website redesign, content management, and analytics optimization.

Main Challenges To Consider:

Outdated Website Design

The existing website was not visually appealing and lacked modern features, affecting user experience and engagement.

Poor SEO Performance

The site needed higher rankings, reducing visibility and organic traffic.

Ineffective Content Strategy

The existing content, in dire need of updating and optimization for relevant keywords, is a crucial aspect that, when improved, can significantly enhance its effectiveness in attracting and retaining visitors.

Limited Technical SEO

Technical aspects of SEO, such as site speed, mobile responsiveness, and indexing issues, needed to be adequately addressed.

Lack of Comprehensive Analytics

Insufficient use of Google Analytics (GA4) limited insights into user behavior and the effectiveness of marketing strategies.

Auxilium Technology's goal is to achieve better results by addressing key challenges through a modern, user-friendly website design to improve navigation and engagement, enhanced visibility on search engines using effective SEO strategies, increased organic traffic resulting in more inquiries and conversions, fresh, keyword-optimized content that connects with the target audience and improves engagement, and thorough data analysis to guide future strategies and effectively measure success.

Website Redesign & Development

The design team created a modern and visually appealing website that perfectly reflects WISH's brand identity. The focus was on creating a responsive design to ensure the website provides a seamless user experience across all devices, including mobile phones, tablets, and desktops.

The development team implemented a user-friendly content management system (CMS) that allows for easy updates and maintenance of the website's content and empowers our web developers to work more efficiently. This streamlined approach enables efficient management of the website's information and provides a pleasant user experience for visitors. With this new CMS, our web developers can focus more on creating engaging content rather than struggling with the technical aspects, making their work more efficient and enjoyable.

Digital Marketing

Auxilium Technology implemented a multifaceted digital marketing strategy to elevate WISH online presence and drive business growth. This comprehensive approach included Search Engine Optimization (SEO), content marketing, website design and development, technical SEO, keyword optimization, and Google Analytics (GA4) optimization. Below is a detailed breakdown of each service and its impact on WISH.

SEO Audit And Technical Fixes

To improve search engine rankings, the Auxilium Technology SEO team strategically integrated keywords throughout the website, including in-page titles, meta descriptions, headers, and body content. The focus was on geo-specific keywords for Washington, D.C. housing. They also aimed to obtain high-quality backlinks from reputable education and real estate sites. Additionally, they sought to leverage social media platforms and engage in guest blogging to enhance authority and drive traffic.

Keyword Research And Optimization

Conducted a thorough analysis to identify high-value, relevant keywords that potential interns and students will likely use. This included terms related to intern housing, student accommodation, and living in Washington, D.C.

Blog Publishing And Content Refreshing

The team created blog posts for interns, including tips for living in D.C., internship experiences, and housing advice. Each post was optimized with relevant keywords, meta tags, and internal links. Existing content was also reviewed and updated to ensure accuracy and readability. Additionally, the content was structured to improve the user experience.

Google Analytics (GA4) Optimization

We have set up GA4, the latest version of Google Analytics, to track advanced metrics, configured custom events and goals, created customized dashboards for real-time insights, set up segmented reports to analyze different user groups, and used insights to refine SEO strategies, content, and site design for better effectiveness and user satisfaction.

Auxilium Technology successfully transformed WISH’s online presence through a comprehensive and strategic approach. The enhanced website design, effective SEO strategies, and optimized content significantly boosted traffic, engagement, and lead generation, positioning WISH as the go-to provider for intern housing in Washington, D.C.