Got Electric, LLC

The primary objective of Auxilium Technology was to enhance Got Electric’s online presence, improve search engine rankings, increase website traffic, and ultimately boost leads and conversions through a comprehensive digital marketing strategy.

Main Challenges To Consider:

Competitive Market

The electrical services market in the Maryland, Virginia, and DC areas is highly competitive, requiring a strong online presence to stand out.

Website Redesign & Development

Modernizing an outdated website design to align with current user expectations and brand identity. Building a responsive and robust website that functions seamlessly across all devices and browsers.

Ensuring SEO Best Practices

Enhancing the website’s SEO to improve search engine rankings and increase organic traffic.

Technical SEO Issues

Existing website content and structure needed optimization to meet current SEO standards.

Content Refresh

The website contained outdated content that required updating to maintain relevance and engage visitors effectively.

Through strategic planning, innovative design, robust development, effective SEO strategies, and ongoing maintenance, we expect that Got Electric LLC will enhance search engine rankings for targeted keywords, increase organic traffic to the website, improve user engagement through fresh and relevant content, and achieve higher conversion rates, leading to more leads generated through the website.

We redesigned the website to be user-friendly, with intuitive navigation and a clean, modern look. We ensured the website was fully responsive, providing an optimal viewing experience across all devices (desktops, tablets, and mobile phones). The modern and easy-to-navigate website improved user satisfaction and reduced bounce rates, leading to longer site visits and higher conversion rates.

The Auxilium Technology team improved the site loading times and overall performance by optimizing coding and managing resources efficiently. I also implemented enhanced website security measures to protect user data and build visitor trust. These improvements led to faster loading times and a secure browsing experience.

The Auxilium Technology team improved the site loading times and overall performance by optimizing coding and managing resources efficiently. I also implemented enhanced website security measures to protect user data and build visitor trust. These improvements led to faster loading times and a secure browsing experience.

SEO Audit and Technical Fixes

Auxilium Technology’s team conducted a comprehensive SEO audit to identify issues affecting our search engine performance. We addressed technical issues such as broken links, crawl errors, and site speed improvements. Additionally, we added structured data (schema markup) to help search engines better understand our content and improve visibility in SERPs. These technical corrections led to better indexing by search engines, resulting in improved rankings and increased organic traffic.

Keyword Research and Optimization

We identified high-value keywords relevant to Got Electric’s services and integrated them into web pages, meta tags, and blog content. This helped Got Electric rank higher for targeted search terms and attract more potential customers. Focusing on local keywords also helped in appearing in local search results and driving more geographically relevant traffic.

Content Refresh and Blog Publishing

We revamped outdated content to stay relevant and aligned with current industry standards. The improved content, with targeted keywords, relevant information, and compelling calls-to-action, enhanced user engagement, dwell time, and site authority, positively influencing SEO performance. Our team developed and published various blog posts, positioning Got Electric as a knowledgeable and trusted industry leader. The blog served as a continuous source of fresh content, attracting new visitors, thereby boosting organic traffic and customer engagement.

Google Analytics (GA4) Optimization

To monitor user interactions more comprehensively, we established GA4, set specific goals and events, and improved tracking capabilities. Additionally, we created detailed reports to assess website performance, user behavior, and campaign effectiveness. Utilizing these insights to make informed decisions and adjust strategies has consistently improved our digital marketing efforts, resulting in sustained growth in both traffic and leads.