Search engine optimization still a great technique to increase your website traffic, brand awareness, leads, sales and revenue. It’s an important element that should mix in your marketing strategy and helps to boost your business. Here are the 10 SEO tips that should help you to improve your website visibility in search engine page rankings.
1. Create an SEO audit
It includes the entire major SEO factor that helps you to determine the all performances of your website. Use Google webmaster tool to identify errors like 404 errors, canonical errors, broken links, redirects, and sitemap errors and fix them that might affect your search engine rankings.
You can check Free Website Auditor
2. Create a sitemap and submit your site to search engines.
Sitemap help you ensure that your pages are indexed by all search engines. There are two types of sitemap mainly used by the people 1st XML sitemap and 2nd HTML site map. So create sitemap and submit into Webmaster tools. It will also help you monitor the health of your website and identify errors.
3. Make your website mobile friendly.
According to Google mobile friendly update your site should be mobile friendly and easily accessible for all mobile devices. So make your website and all WebPages mobile friendly.
4. Use long- tail keyword
Use long tail keyword according to your target geographic location. It will help you with local search engine visibility and also helps you to reach your target audience. For example, if you are using the title Inbound marketing service provider use Inbound marketing service provider in USA
5. Use more relevant and engaging content
Content is the uppermost thing to attract your visitors. So write engaging and attractive content with eye catching title tag. Your content should be unique, high quality and informative not self-promoting.
6. Use engaging and relevant images
Images play a vital role to increase your search engine visibility. Use relevant images with right on-tag and Meta description on your pages and blog posts. To identify your existing images on your website and blog you can use different search engine optimization tools like Screaming frog.
7. Use social media
Nowadays, social media consider as the best platform to increase traffic and website visibility. Working and implementing a good social media strategy is best for your work. So optimize your website for all social media profiles. It can also helpful to understand your targeted audience.
8. Make engagement with the people who engage your content on social media.
Share your content on different social media channel. Interact with those people who like and comment on your post. This conversation marketing tactic helps you get closer to your audience and make more personal relationship with them.
9. Comment on relevant high authority sites.
Blog comments are the best way get backlink and make engagement and build relationship with top bloggers. It will also helpful to drive quality traffic for your websites, improving brand awareness, and even generate leads and sales for your business.
10. Optimize your reputation.
Optimizing your business or brand not only for search engines, but also for user, audiences and customers, especially those that will appear on SERPs. Hence manage your online reputations.