A team for promoting your business doesn’t only consist of marketers and analysts; it includes web developers as well. In today’s ever modernizing world where almost everything has been made digital, not having a web promotion strategy for a business in the back of your head can really lead you to miss out on important customers and potential revenue sources. This is where web developers come in.
So who are web developers really? Web developers are the people who make sure that when customers search your brand’s name up on a search engine, your website pops up. They are the people who are responsible for the workings of every click on the website and also take care of how user-friendly the designs are. But don’t be under the misconception that one person can solely manage the challenging task of designing the website, managing its traffic, updating its content, handling its performance and capacity, and keeping the servers working etc. While most web developers are expected to have a basic knowledge of all the characteristics mentioned above, it is more likely that you will find a group of people specialized in different things (for example one person for design and layout and another person to maintain traffic) when you hire a web development team for your website.
You might be wondering: why hire a team of people and spend a considerable amount of money for a website? That is because in today’s world, the website of your company can be seen as the gate between your company and your potential customers. By presenting your information in a user-friendly way that doesn’t drive off your customers, a website will help you attract more revenue. One study even showed that simply redesigning a website lead to a 34% increase in a company’s revenue.
Web developers can make your customers stay engaged with the content and their work can range from configuring the networks to e-commerce development. They might also manage the client liaison or develop an electronic application for your firm – based on what you instruct them to do.
A website also provides a company with a platform where they can portray themselves in the way that they want; effectively market the services in their own terms. The web developers also help the company look reliable and professional. To develop a website matching certain criteria, a firm can opt to hire web developers or make their own website using professional software (however, do keep in mind that the latter option – although saves money, will consume a lot of time).
Web developers are high in demand these days. A research conducted by the bureau of labor showed that the employment of web developers is projected to grow by up to 27% between 2014 and 2024 – faster than the average for other occupations.