Online Reputation Management Services, what are they? What do they do? And what help can they be to you? Online Reputation Management Services, also known as Online Reputation Managers (or ORM) originated with the growth of the internet and web browsers, and now have grown to be more prominent due to the rise of social media.
As the name so clearly reflects, these ORM services help businesses or individuals build a better reputation and significance online, which can include getting rid of records or pictures that can tarnish one’s reputation, removing bad reviews or comments against an individual or business, or promoting the business by creating websites or social media profiles which show the business or individual in a positive light in order to reduce the significance of negative results. It may also include using spam bots to take down websites that are against the business or individual, and proactively responding to criticism or comments on social media in order to seem more concerned about the consumers or public. The given examples are not the only methods that online reputation managers use, as there are a number of other ways to help build a better reputation online.
ORM services don’t only help build a better reputation online, but they also help a website or business gain popularity. Search Engine Optimization, more commonly referred to as SEO, is another service that is provided by online reputation managers. When people search on search engines, they are most likely to click on the websites that are shown first. This means that websites that are shown on the top are the most likely to get a large number of visits, which equals more customers or more money. The more popular websites will earn more money because the ads that they use to earn money will be viewed more frequently. Online Reputation Managers stress the importance of SEO when trying to make a business, especially a local one, more successful.
It might not seem like a big deal, but you should be thinking about improving your online reputation. According to a study done in 2010 by Microsoft, 70 percent of companies reject potential employees based on their online reputation, and a study done by BrandYourself and Harris Interactive found that 86% of online U.S adults have used search engines to gain more information on another person. 75% of online U.S adults have used a search engine to look for themselves, and almost half said that the results were not positive and a third said that they couldn’t find anything. There are many other findings that show that online reputation plays a big part in our lives, and even a small negative result that is no longer relevant can largely tarnish one’s prospects.
Whether you want to grow your local business, or want to ensure you have a good record online when job interviews come along, using the help of ORM services will be a very smart investment.