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Local SEO Marketing – Ranking Your Local Business

Aug 14, 2016
Web applications can upgrade your business to the next level!

If you are the proud owner of a local business who also wants to ensure that your local business is known online

Local SEO is not just another ordinary SEO marketing tactic. With Local SEO Marketing you are focused on ensuring that when people and customers search for businesses similar to yours in the region you are located in, it is your business that ranks high up in the hierarchy.

Top ranking websites are the ones that are clicked most frequently. Local SEO marketing ensures that your website ranks up there.

Repetition Receives Rewards

When it comes to Local SEO Marketing – your keywords play a crucial role. Using relevant keywords and linking them with your city or region is a game-changing move that will reward you with a higher percentage of unique visitors as well as a better conversion ratio.

Where can you use relevant keywords along with the name of your city? This is where your content will play a crucial role. You can link relevant keywords along with the name of your city in:

  • The title of a blog post
  • The various headlines on your article along with using H1 (headline) tags
  • On the URL of your website
  • Repetitive usage in your main content with a healthy keyword density
  • On image attributes and captions

It is important to remember that repeating relevant keywords and linking them with the name of your city and local locations will ensure that your targeted audience is easily reached. It is important to keep in mind that the keywords are used in a proper manner in content that will add value to your customer base; instead of just spamming articles and blog post with certain keywords to rank higher. In the long run, as SEO keeps changing, this can do more harm than benefit.

Time Tested Testimonials

If you already have a dedicated customer base, and you want to get the word of your business out there in the digital world, then reviews and testimonials work like a charm. Reviews done by people in the local area can have an enormous impact on your local search rankings and pushes your website higher up in the rankings.

Reviews can also be generated on websites such as Yelp. However, it is important to keep in mind that the reviews need to be genuine and for that, you need to be providing value to your customers.

For example, if you search for “Locksmith Rockville MD” in Google and your will get the result shown below which is showing Mikes Locksmith, LLC as a top result under local listing And here are the reasons Mikes Locksmith, LLC is on top of the list:

  • Mikes Locksmith, LLC have 70 (5 Star) Reviews on Yelp.
  • Mikes Locksmith, LLC have 6 Reviews on Google Plus local page.
  • And more trusted reviews on other websites.

Local Link Building

Local link building is yet another way through which local SEO marketing can be executed. Local link building is the virtual method of networking and can be done in many different ways.

Local link building, as the name suggests, is about building links by posting links to relevant content from your website in other websites or social media. There are various methods that you can utilize to do this and some of the popular ones right now are:

  • Guest post on someone else’s website or blog.
  • Conduct an AMA on a Reddit (or a subreddit that falls within your niche)
  • Participate in podcasts or conduct interviews with online publications that are relevant to your niche
  • Run competitions and offer incentives as this is one of the most organic way to reach a wide audience in your local area

Final Word

Following the steps mentioned above will definitely help you to take your business to the next level. And we at Auxilium Technology can help you achieve that goal. You can call us on 301-519-9622 or send an email to support@auxiliumtechnology.com, regarding questions that you may have.


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