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Best Practices to Find Top Keywords for IT Companies

Oct 30, 2023
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The success of a new website strongly depends on keyword research. The more attention paid to keyword research, the better it is. Keyword research is required to find the best keywords that match the user query. You need to provide what the user is looking for and match the user intent. IT companies need to target keywords that help them to rank and increase their visibility among the audience. Keywords are required for writing the website’s content and provide the user with a unique experience. Using various techniques, we will discuss the best practices to find top keywords for IT companies in this blog.

Why Keyword Research for IT companies:

Keyword research is the foundation step and matters the most. The success of your website largely relies on keyword research. Keyword research is finding the low-competition and high-volume keywords your target audience uses to find their queries online. High-quality keyword research brings you closer to your target audience and increases online visibility drastically. The keywords should be relevant to the services that you are providing. The best keywords are those which have low competition and high volume. Always avoid high competition and generic keywords because they are difficult to rank. Keyword research helps optimize the website and increase the authority of your website. Since IT is a competitive sector, you need to target keywords that have less competition and are easy to rank and analyze your competitors thoroughly.

Finding Relevant Generic Keywords for IT Companies

The best way to find the keyword is to look for those related to your services. The keywords similar to IT should be targeted in your content to make it audience-centric. Ensure to provide the relevant information the user seeks; never take the user intent lightly. For example, the Keywords related to IT industries can be.
  • Data management
  • Cybersecurity
  • Artificial intelligence
  • IT Infrastructure
  • IT support
Remember, these are the primary and highly competitive keywords, and it’s not easy to rank them. While performing keyword research, you must look for more specific keywords related to your services. The best way of finding the keywords is to analyze your competitors. You can use tools like Ahrefs, Moz Pro, or Keyword everywhere to find Keywords and research your competitors.

Finding Specific Keywords for IT Companies

The keywords that work best for your website are the specific keywords. These keywords are more related to your services, have low competition, and are easy to rank. Finding the particular keywords is tricky, but once done nicely, it helps your website attract more organic traffic. The example of exact keywords related to IT companies is below.
  • IT help desk support.
  • IT asset management
  • IT infrastructure management
  • Block chain development services
  • Applications security testing
Remember, these specific keywords are less competitive as compared to the generic keywords listed above. It is easy to rank these keywords on search engines and increase your visibility. You must analyze your competitors to find specific keywords and use tools like Ahrefs, Moz Pro, or keywords everywhere.

Geographical Keywords for IT companies

If you are a local company and want to sell your services locally, then geographical keywords are for you. For example, If you live in Houston and want to offer your services in Houston, you can use the keyword ‘Best IT company in Houston.’ This technique is used in local Seo and can help you reach your potential clients. Such keywords help you increase your visibility in the targeted area, and the possible clients can find you easily.

Finding Long Tail Keywords

Long tail keywords are used if you are offering particular services. Long tail keywords are significantly less competitive and easy to rank and help you reach the target clients. Examples of long-tail keywords related to IT companies are:


  • SaaS application management for healthcare providers
  • AI integration solution for e-commerce businesses
  • Block chain development services for financial institutions

Best Tools for Finding Keywords

The best tools for finding keywords are.
  • Keyword Everywhere
  • Moz Pro
  • Ahrefs
  • SEMrush

These are the most trusted tools that help you to find the target keywords related to your services. Also, these tools are used for competitor analysis.

The major takeaway from this article is keyword research is the most important thing before starting a website. High-quality keyword research can help you reach your potential audience and improve the ranking of your website. Always remember the keywords must have low competition and high search volume.

If you have any more queries regarding SEO keywords for IT companies feel free to get in touch with us. Our dedicated support staff will help you with your SEO woes and help with eliminating them with professionalism.


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