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Earned Media vs. Paid Media: What is Best For Your Business

Dec 22, 2022

If you have a business and you want to start advertising online but you are unsure as to how and where to start, you should keep on reading this blog! At this point, you have probably heard about earned media and paid media. Let’s take a look at what earned media and paid media are and what is best for your business.

What is Earned Media?

Earned media is publicity for your business or brand gained through natural strategies and methods where you do not pay. In other words, it is a type of advertising that does not take into consideration paid advertising. Earned media is a type of marketing where, instead of advertising yourself, other people are talking about how great your business and your services or products are.

A very simple yet helpful example is word-of-mouth. However, it can also come in many other forms such as mentions from influencers, press mentions, reviews in your different profiles and websites, and backlinks found on other websites different than yours, just to mention a few.

What is Paid Media?

On the contrary, paid media refers to any form of online marketing where you pay to advertise through a particular platform or service. This includes paid ads, pay-per-click, and more. It pretty much covers any type of online marketing where you have to pay a third party. The most common examples are Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, and more!

What is Best For My Business: Paid Advertising or Earned Advertising?

The best digital marketing strategies include both media types: paid advertising and earned advertising. This is since they will respond to different needs in the customer’s journey. Paid media is fast; it will get your brand’s name out there quickly and it will give you the opportunity to target only the audience you are trying to reach since it will let you segment by geography, age, gender, time, etcetera.

Earned media, although it can take longer or is harder for you to manipulate and control (as you can do with paid advertising) is something that will strongly help your brand’s trust, authority and credibility. You need to think of this as more of a medium to long-term strategy.

Using both paid and earned media together is the perfect way to balance speed and efficiency with quality and reputation.

Hire a Professional to Help you With Your Website’s SEO

Having a professional by your side to help you and guide you with your digital marketing strategy is critical. If you are struggling with growing your business and taking it to the next level, then you need to call the digital marketers at Auxilium Technology. Call us today at 301-519-9622 and schedule a consultation with one of our experts, we will be happy to answer any questions you might have.


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