We are undeniably in the age of the internet and your advertising strategy should reflect that. Gone are the days when a newspaper ad could have your phone ringing all day long. Luckily, there are many digital options for chiropractic ads that you could implement easily for your practice. Some of these could even show results almost instantly. Keep reading to find out how to implement the most effective chiropractic ads into your marketing strategy.
Chiropractic Google Ads
Google Ads is the flagship product from the search engine behemoth Google. The revenue generated by them represents 80% of the total revenue of Alphabet, the parent company of Google. This is only possible for one reason: Google Ads are an extremely effective way to get new clients. If you’re not doing Google Ads in 2021, you are missing out on a ton of potential revenue.
When you start a Google Ad campaign, you will be paying a fee every time someone clicks on your ad. This means that it is in Google’s best interest to get as many people as possible to check out and click on your ad.
You can see that Google places the Google Ads at the very top of the search engine results page, making them the first thing the user sees. The best part is that Google Ad campaigns generally start generating results almost instantly. There is no need to wait for anything—just set up your campaign and wait for the results!
Chiropractic SEO
Search engine optimization (SEO) is another great way to advertise on Google. As opposed to Google Ads, though, SEO does not involve any fees directly paid to Google. Instead, you will want to work with an experienced SEO marketing agency that can get your website to rank for a set of target keywords. Your marketing agency can achieve this by using the right content, link building, and web development strategies.
Note that SEO is very technical and takes a long time to yield results. You should consider this to be a long-term strategy for growth rather than a short-term push for new clients. Thus, you should look for SEO agencies with proven experience ranking chiropractic SEO projects.
The beauty of SEO is that once you rank on the first page you can get tons of traffic without having to pay for each click. This means that getting more and more clients from SEO won’t increase your cost per client, thus increasing your practice’s profitability.
Chiropractic Facebook Ads
Facebook ads work similarly to Google Ads. You create an ad that Facebook will show to its user base and will then charge you for each click that it receives. The best part about Facebook advertising is that you can control the demographics that see your ad. This means that you will have a high degree of authority over the kind of clients you are seeking out with these ads.
Another benefit of Facebook ads is that they can increase the brand awareness of your practice. If you are using other forms of marketing, you can use remarketing to target users who have previously contacted you or have searched for chiropractic services. Remarketing is an extremely effective way to get new clients.
Work With A Chiropractic Marketing Agency
The best way to maximize your leads from the internet is to craft a marketing strategy that involves many different types of chiropractic ads. An experienced chiropractic marketing agency will be able to create an advertising plan that best suits your needs.
Auxilium Technology is a full-service digital marketing firm with experience helping chiropractic practices get more clients through digital marketing. We offer chiropractic SEO services, chiropractic social media marketing campaign services, chiropractic web design, and more. Call us at 301-519-9622 for help creating chiropractic ads that work.