Lawyers are the custodians of laws. Every person requires their services, whether a business owner or a consumer. Lawyers usually operate on word-of-mouth marketing. A good lawyer, if delivered, can generate leads from his previous clients. The world has evolved, and lawyers can no longer rely on their previous clients for referring new clients. This is where digital marketing and SEO come in handy. A good reputation online can generate leads like nothing else. A well-optimized, well-established website and local citations can help promote lawyers and their services. This blog will give detailed guidelines on how lawyers can find top SEO keywords and rank their services locally. So, let’s begin.
The Power Of SEO KeywordsSEO keywords can make or break the digital marketing game for lawyers. Targeting and covering desired keywords means that their websites reach the potential audience. They can help attract potential clients when they search for legal help. The better the keyword coverage, the better the chances of ranking and generating leads.
Hunting SEO Keywords For Lawyers
There are two methods for hunting keywords: one is personal research, and the other is through SEO tools. The first method involves personal research and targets the user intent. It can include using Google search suggestions and looking out for frequently asked questions at the end of Google searches.
The second would be using SEO tools for finding potential keywords. Tools like Keyword Everywhere, MOZ, and Ahref can help find keywords that are lower in difficulty and higher in search volume. MOZpro provides a feature where you can target your competitors and extract all keywords they rank for. It gives a ready-built keyword collection that can be used per one’s needs.
Targeting keywords based on specific services
An ideal way of finding keywords and ranking them is to narrow down the service you are offering. For example, a lawyer should stick to one or two services if he is just starting out. There is no need to be a jack of all trades and just stick to one or two services. A lawyer can rank easily for “best personal injury lawyer” but will require patience, time, and resources to rank for “best lawyer” alone. Similarly, the following are some examples of similar specialist services lawyers can offer and rank for
- Personal injury lawyer
- Bankruptcy lawyer
- Immigration lawyer
- Business lawyer
- Family law lawyer
- Real estate lawyer
- Employment lawyer
Targeting Keywords Based On Areas
Long tail keywords can get better and more effective ranking for every service provider. For lawyers, targeting long-tail keywords and ranking for an exact service is relatively easy. Since lawyers have a wide range of services to offer, they can easily target one or two such micro-niche services and rank them.
Examples of long-tail keywords for lawyers are
- Criminal lawyer with experience in DUI cases
- Personal injury lawyer who handles car accidents
- Bankruptcy lawyer who offers free consultations
- Immigration lawyer who helps with family visas
Once you have the keywords, targeting the respective audience is easy. The best practice for ranking potential keywords is great quality content. A goo written and engaging content is the key to successful business ranking. Google algorithm updates regularly; if you are targeting keywords, but your content is low value, it can hinder the chances of your higher ranking.
Good content followed by on-page and off-page SEO practices can further strengthen the website ranking and sustain it for the long run. A great SEO is the only mantra for website ranking and generating more leads. Expert SEO service providers can be a one-stop solution for all your SEO woes.
At Auxilium Technology, we take care of every nitty-gritty that lawyers face for their digital marketing and SEO implementation. If you want to consult about your law firm/or individual practice with us, you can give us a call, and we will be able to guide you as per your needs. Feel free to ask if you have any queries regarding SEO keywords and marketing for lawyers.