Chiropractic marketing is more competitive now than ever before. If you want to get new clients to grow your practice, you will have to spend some time developing creative ways to market to new clients.
Auxilium Technology is a digital marketing agency with experience helping chiropractic offices grow their firms. Follow along for 12 chiropractic marketing ideas that can help you gain new clients.
1.- Get Reviews From Your Clients
The first thing that we see that chiropractors miss out on is getting reviews from clients. The hardest part of building a brand is creating a reputation, so every client that walks out the door without leaving a review is a missed opportunity to grow your brand. Consider setting up a computer or tablet in your lobby so that clients can easily leave you a Facebook, Google My Business, or Yelp review as they check out.
2.- Build A Strong Social Media Presence
Nowadays, people will research your brand before deciding to book an appointment. If you don’t have updated profiles on Facebook and Instagram at the very least, many potential clients may be turned off by your lack of social media activity. This is especially true for the younger generations. Consider creating a social media calendar and posting at least once a week to keep your profiles current.
3.- Update Business Directories
Again, people will research your brand before they decide to call you. What comes up when you google your brand? Usually, local business directories will pop up on the Google search results along with your social media profiles. You need to update your information on these directories to ensure a cohesive image of your brand across the internet. You might even get a few cases from people who search for chiropractors in these directories.
4.- Engage With Local Businesses
If you don’t have any partnerships with local businesses, this is your sign to start now. Think about businesses and services that your clients may be interested in—acupuncturists, holistic health centers, health foods stores. Create referral programs for these businesses and take
advantage of these synergistic relationships.
You should also have relationships with personal injury attorneys in your area. A chiropractor can add a lot of value to personal injury cases as they can help the lawyers get more money from litigation.
5.- Update Your Website
Your website is the way you present your business to potential clients. If your site is old, consider working with a digital marketing company with experience in web design for chiropractors. Revamping your site can completely change your image to potential clients.
6.- Create A Mobile Version of Your Site
If you don’t have a mobile version of your website, you might as well not have a site at all. Today, more than half of all Google searches are made on a mobile device. In fact, mobile design is starting to become more relevant than desktop design. Hire an agency that can help you create a mobile-responsive website.
7.- Run A Google Ads Campaign
Google Ads is the quickest way to get new clients. Because you are only charged for every click that your ad gets, Google is incentivized to get you clicks (and clients) as soon as possible. The hardest part about running a Google Ads campaign is setting it up correctly. A digital marketing company can help you set up a Google Ads campaign that works.
8.- Invest In A Chiropractic SEO Campaign
A successful SEO campaign is one of the most cost-effective ways to get new clients from the internet. When you get on the first page for your target keywords, you will get a substantial amount of website visitors without having to pay for every click. The key part is getting your site to rank.
Contact an experienced digital marketing agency that can help you craft a winning chiropractor SEO strategy. Auxilium Technology is a full-service digital marketing agency with experience ranking chiropractic offices for competitive keywords. We offer chiropractic web development, chiropractic social media marketing, and chiropractic PPC campaign management services. Call us at 301-519-9622 to get started on your new marketing campaign.
