1.- Do Not Wait Until the Last Minute
The more time you have to work on your holiday campaign, the more sales you are likely to get. Although a lot of people wait until the last minute, many shoppers purchase their holiday gifts well in advance.
Starting early will also give you more time to explore more avenues. As you will see, there are many ways you can attract more clients during the holiday season.
2.- Offer Attractive Holiday Sales
Offering discounts and promotions is one of the best ways to attract new clients to your business. This is especially true for holiday sales when many people are looking for sales so they can buy gifts for their friends, family, and colleagues.
3.- Run a Pay-Per-Click (PPC) Campaign to Advertise
While some shoppers know exactly what they want to buy this holiday season, others need to be told what to buy. A PPC campaign can put your product in front of people without them needing to look for your product first. You can run social media campaigns to capture more clients who may not have originally thought about buying your product.
4.- Create Festive In-House Experiences
Getting your customers in the holiday mood is a great way to make them feel comfortable with you. Even if you don’t have a physical store, you can alter your website to better reflect the holiday spirit. Consider adding a plugin to make snowflakes fall down your site, or temporarily changing your site colors to red and green to reflect the holidays.
5.- Make Use of Email Marketing Tactics
Again, some people need to be told what they need to buy! If you have been collecting customer emails for marketing purposes, now is a great time to send an email blast with special holiday sales and products. Don’t be afraid to send your email too early, and make sure to send periodic holiday emails with reminders.
6.- Retarget Customers
People do a lot of shopping during the holidays. And that includes a lot of window-shopping, too. If someone lands on your site and reviews one of your products but leaves without buying it, you might still be able to make that sale by remarketing.
7.- Give back by working with a charity
The holidays are all about giving back, so make sure you showcase your business’s philanthropic spirit by partnering up with a local charity. By donating a certain portion of the profits of your holiday products to a charity, you will share your company values with your clients and increase your brand image.
There are many ways to grow your sales by using digital marketing for the holidays. Follow our seven digital marketing holiday ideas for 2021 to make the most of the holiday season.
If you need more help with your holiday marketing, contact Auxilium Technology. We are a full-service digital marketing firm with years of experience helping dozens of businesses through the holiday season. Call us at 301-519-9622 to see how we can help.